There were some rumors, then voice casting and then it seemed there was nothing. Until now. I'm 100% sure that San Diego Comic Con has nothing to do with this, but the Buffy Season 8 motion comic trailer is now available for free on itunes. Not much to tell from the trailer, except that the theme song seems a little off, kinda like it's playing in slow motion. Either way, it'll be excited to see the characters "come to life" once again.
Take a look for yourself by clicking here.